Executive Summary Sentiments Analytics Market Size and Share Across Top Segments

The global sentiments analytics market will reach at an estimated value of 5,193.72 million and grow at a CAGR of 15.20% in the forecast period of 2021 to 2028.

Sentiments Analytics Market research report comprises of fundamental, secondary and advanced information related to the global status and trend, market size, sales volume, market share, growth, future trends analysis, segment and forecasts. Market drivers, market restraints, opportunities and challenges are studied under the topic of market overview, which gives valuable insights to businesses for taking right moves. Additionally, the high quality Sentiments Analytics Market report presents a profound overview of product specification, technology, product type and production analysis by taking into account most important factors such as revenue, cost, and gross margin.

The large scale Sentiments Analytics Market report showcases important product developments and tracks recent acquisitions, mergers and research in the Sentiments Analytics Market industry by the key players. The report also takes into consideration the detailed profiles of market’s major manufacturers and importers who are dominating the market. The report comprises of all the market shares and approaches of the major competitors or the key players in the Sentiments Analytics Market industry. Besides, this report endows with an exhaustive study for the present and upcoming opportunities in the market which brings into light the future investment in the market. So, to achieve competitive advantage and to succeed in the market, Sentiments Analytics Market research report is the perfect solution.

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Sentiments Analytics Market Growth Snapshot

Segments

- Based on component, the sentiment analytics market can be segmented into software and services. The software segment is expected to dominate the market due to the increasing demand for advanced analytics tools for sentiment analysis.

- On the basis of deployment mode, the market is divided into cloud-based and on-premises. The cloud-based deployment mode is anticipated to witness significant growth as it offers scalability, flexibility, and cost-effectiveness.

- By organization size, the market can be categorized into large enterprises and small & medium-sized enterprises (SMEs). The large enterprises segment is projected to hold a substantial market share owing to their higher adoption rate of advanced technologies.

- In terms of application, the sentiments analytics market is segmented into customer experience management, brand monitoring, workforce management, and others. The customer experience management segment is expected to lead the market with the escalating need to understand customer sentiments and enhance engagement.

- Based on end-user industry, the market is segmented into BFSI, retail & e-commerce, healthcare, IT & telecom, and others. The BFSI sector is anticipated to dominate the market due to the increasing focus on enhancing customer satisfaction and loyalty.

Market Players

- Some of the key players in the global sentiments analytics market include IBM Corporation, SAS Institute Inc., Clarabridge, Inc., Lexalytics, Inc., Brandwatch, AYLIEN Ltd., and Talkwalker Inc. These companies are focusing on strategic collaborations, product innovations, and mergers & acquisitions to strengthen their market position and expand their customer base.

- Other prominent players in the market are Salesforce.com, Inc., Angoss Software Corporation, Verint Systems Inc., Bitext Innovations S.L., and Adoreboard. These players are investing in research and development activities to launch advanced sentiment analytics solutions and gain a competitive edge in the market.

The sentiment analytics market is poised for substantial growth driven by the increasing demand for advanced analytics tools to analyze and interpret sentiments across various industries. The software segment is expected to dominate the market as organizations seek more sophisticated tools for sentiment analysis to gain valuable insights into customer sentiments and market trends. Additionally, the cloud-based deployment mode is gaining traction due to its scalability, flexibility, and cost-effectiveness, which appeals to businesses looking for agile solutions.

Large enterprises are projected to be significant players in the sentiment analytics market, benefiting from their higher adoption rates of advanced technologies. These organizations are leveraging sentiment analytics for customer experience management, brand monitoring, and workforce management to gain a competitive advantage in the market. Customer experience management is a key application segment driving market growth, as companies prioritize understanding and enhancing customer sentiments to improve engagement and loyalty.

Within end-user industries, the BFSI sector is expected to lead the sentiment analytics market, driven by a focus on enhancing customer satisfaction and loyalty. Companies in this sector are increasingly turning to sentiment analytics to gain insights into customer preferences and behaviors, enabling them to tailor their services and products to meet customer needs effectively. Key market players such as IBM Corporation, SAS Institute Inc., and Clarabridge, Inc. are at the forefront of driving innovation and market growth through strategic collaborations, product enhancements, and mergers & acquisitions.

Furthermore, emerging players like Bitext Innovations S.L. and Adoreboard are investing in research and development activities to launch advanced sentiment analytics solutions, aiming to carve a niche in the competitive market landscape. These companies are emphasizing technology advancements and customization options to cater to diverse industry needs and enhance their market presence. Overall, the sentiment analytics market presents ample opportunities for growth and innovation, with continuous advancements in technology and increasing adoption across various industries shaping the market's trajectory towards a more data-driven and customer-centric approach.The sentiment analytics market is experiencing significant growth propelled by the rising demand for advanced analytics tools to analyze and interpret sentiments in various industries. With companies seeking more sophisticated software for sentiment analysis to gain valuable insights into customer sentiments and market trends, the software segment is poised to dominate the market. This trend is further supported by the increasing focus on customer experience management, where understanding and enhancing customer sentiments play a crucial role in driving engagement and loyalty. As a result, businesses are investing in sentiment analytics solutions to stay competitive and meet evolving customer expectations.

The cloud-based deployment mode is gaining traction in the sentiment analytics market due to its scalability, flexibility, and cost-effectiveness, making it an attractive option for organizations looking for agile solutions. Large enterprises are expected to play a significant role in driving market growth, leveraging sentiment analytics for various applications such as brand monitoring and workforce management. These organizations are capitalizing on sentiment analytics to gain a competitive edge and enhance their operational efficiency by tapping into customer sentiments effectively. Additionally, the BFSI sector is anticipated to lead the market, with companies in this industry increasingly adopting sentiment analytics to understand customer preferences and behaviors, thereby improving customer satisfaction and loyalty.

Key market players like IBM Corporation, SAS Institute Inc., and Clarabridge, Inc. are focusing on strategic collaborations, product innovations, and mergers & acquisitions to strengthen their market position and expand their customer base. These established players are driving innovation in sentiment analytics solutions, catering to the growing demands of businesses across different sectors. On the other hand, emerging players such as Bitext Innovations S.L. and Adoreboard are investing in research and development activities to introduce advanced sentiment analytics solutions and establish a foothold in the competitive market landscape. By emphasizing technology advancements and customization options, these companies are aiming to meet the diverse needs of industries and enhance their market presence.

Overall, the sentiment analytics market is witnessing an evolution towards a more data-driven and customer-centric approach, with continuous technological advancements and increasing adoption rates across industries shaping the market's trajectory. The market presents ample opportunities for growth and innovation, with companies exploring new ways to leverage sentiment analytics for enhanced decision-making and improved customer engagement. As sentiments continue to play a crucial role in shaping business strategies, the sentiment analytics market is expected to witness continued expansion and diversification in the coming years.

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Global Sentiments Analytics Market – Segmentation & Forecast Question Templates

• What is the financial scale of the Sentiments Analytics Market today?
• What growth rate is the market heading toward?
• How is the Sentiments Analytics Market segmented in this analysis?
• Which brands or entities are Sentiments Analytics Market leaders?
• What have been the top recent product introductions?
• Which individual countries are profiled in the study?
• Where is the speediest growth happening by region?
• Who will likely top the market leaderboard by country?
• What region comprises the largest piece of Sentiments Analytics Market share?
• Where is the strongest CAGR growth expected geographically?

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