As per MarkNtel Advisors The Ethiopia Mobile Value-Added Services (VAS) Market size was valued at around USD 2.28 billion in 2024 and is projected to reach USD 8.19 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 23.75% during the forecast period, i.e., 2025-30. 

Ethiopia Mobile Value-Added Services (VAS) Market Systems Market Outlook:

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Ethiopia Mobile Value-Added Services (VAS) Market Systems Market Segmentation:

By Services

-Short Messaging Services (SMS) - Market Size & Forecast 2020-2030, USD Billion

-Multimedia Messaging Services (MMS) - Market Size & Forecast 2020-2030, USD Billion

-Location-based Services- Market Size & Forecast 2020-2030, USD Billion

-Mobile Email & IM- Market Size & Forecast 2020-2030, USD Billion

-Mobile Money- Market Size & Forecast 2020-2030, USD Billion

-Mobile Advertising- Market Size & Forecast 2020-2030, USD Billion

-Mobile Infotainment- Market Size & Forecast 2020-2030, USD Billion

-Others- Market Size & Forecast 2020-2030, USD Billion

By Store

-Google Play- Market Size & Forecast 2020-2030, USD Billion

-App Store- Market Size & Forecast 2020-2030, USD Billion

-Others- Market Size & Forecast 2020-2030, USD Billion

By Type

-Free- Market Size & Forecast 2020-2030, USD Billion

-Paid - Market Size & Forecast 2020-2030, USD Billion

By End Users

-BFSI- Market Size & Forecast 2020-2030, USD Billion

-Education- Market Size & Forecast 2020-2030, USD Billion

-Sports- Market Size & Forecast 2020-2030, USD Billion

-Retail- Market Size & Forecast 2020-2030, USD Billion

-Government- Market Size & Forecast 2020-2030, USD Billion

-IT & Telecom- Market Size & Forecast 2020-2030, USD Billion

-Healthcare- Market Size & Forecast 2020-2030, USD Billion

-Others- Market Size & Forecast 2020-2030, USD Billion

By Region

-East

-West

-North

-South.

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Ethiopia Mobile Value-Added Services (VAS) Market Driver

Digital Infrastructure Expansion to Fuel the Mobile VAS Market Growth – The growing efforts to expand digital infrastructure in Ethiopia, including the rollout of 3G and 4G networks, play a pivotal role in shaping the Mobile Value-Added Services (VAS) market. This occurs in different verticals, such as education, healthcare, and agriculture, where mobile application improves access to vital services and information. In which, VAS providers partner with local organizations and entrepreneurs to create tailored applications to address specific needs within these sectors. Moreover, as Ethiopia's digital infrastructure continues to expand and improve, the market for mobile VAS is expected to witness sustained growth.

Report Highlights Essential Insights for Strategic Decision-Making

• Detailed market size, share, and forecast analysis
• In-depth pricing trends and segment-wise cost evaluations
• Key industry strategies, including innovation, partnerships, and acquisitions
• Critical value chain analysis and stakeholder profiling
• Regional import-export market insights and trade flow assessment
• Thorough competitive benchmarking of top hearing aid manufacturers
• Identification of new growth opportunities and niche market segments
• Overview of market trends, drivers, and challenges shaping future demand

Some of the leading players in the Ethiopia Mobile Value-Added Services (VAS) Market are:

Ethio Telecom, Amha Wehibe, NextStep Technology, Fidel Technologies, Safaricom and others

Research Methodology Summary

A systematic approach is used to ensure accurate market insights, combining both bottom-up and top-down methods. Data triangulation validates findings from multiple angles.

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MarkNtel Advisors is a global research and consulting leader providing actionable intelligence across the ICT & electronics industry, spanning electronic equipment & services, software, and digital infrastructure. We analyze the impact of technologies like AI, IoT, and cloud computing on global business ecosystems. Through Consulting Services, we help technology providers and investors interpret emerging market data, refine digital strategies, and adapt to continuous innovation cycles in the connected economy.

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